How We Work

A Clear Process,
No Guesswork.

We believe a great website starts with a great process. Clear communication, realistic timelines, and no nasty surprises — so you always know exactly where your project stands.

4
Clear Phases
14–28
Days to Launch
100%
Transparent Progress
Overview

Four Phases from Idea to Live Website

Each phase has clear deliverables, defined responsibilities, and a realistic timeline.

01

Discovery

Understanding your business, goals, and target audience before a single pixel is designed.

1–3 days
02

Design

Visual mockups of key pages, reviewed and approved by you before development begins.

3–7 days
03

Development

Building the approved design into a fully functional, fast, and responsive website.

5–14 days
04

Launch

Final testing, domain connection, SEO setup, and going live — with a smooth handover.

1–3 days
Phase Details

What Happens at Each Phase

Phase 01

Discovery & Planning 1–3 Days

This is where we do the groundwork. A project without a solid brief usually ends in revisions and frustration — we prevent that upfront.

What We Do

  • Discovery call or questionnaire
  • Competitor and market research
  • Information architecture & sitemap
  • Scope of work document
  • Project brief sign-off

What You Prepare

  • Brand guidelines or logo files
  • Reference websites (if any)
  • List of pages needed
  • Existing content (text / images)
  • Hosting / domain access (if existing)

Deliverables

  • Confirmed sitemap
  • Scope of work document
  • Timeline & milestones
  • Project kickoff
Phase 02

Design 3–7 Days

We design before we build. This way you can see and approve the visual direction before any code is written — saving time and avoiding costly rework.

What We Do

  • Mood board & colour palette
  • Homepage mockup design
  • Key inner page mockups
  • Mobile responsive preview
  • Up to 2 revision rounds

What You Prepare

  • Feedback on designs within 2 business days
  • Final content and copy (if ready)
  • High-res images or photography

Deliverables

  • Approved design mockups
  • Colour & typography system
  • Design sign-off to proceed
Phase 03

Development 5–14 Days

With designs approved, we build your website — clean code, fast loading, and pixel-perfect implementation of the approved designs.

What We Do

  • Full website coding
  • Content input across all pages
  • Contact form & WhatsApp integration
  • Cross-browser & device testing
  • Speed & performance optimisation
  • Staging link for your review

What You Prepare

  • All final content & copy
  • Final images & media files
  • Feedback within 2 business days

Deliverables

  • Staging site for review
  • Tested on mobile, tablet, desktop
  • Speed score report
  • Development sign-off
Phase 04

Launch 1–3 Days

The exciting part — taking your website live. We handle all the technical details so the launch is smooth and stress-free.

What We Do

  • Domain & hosting connection
  • SSL certificate setup
  • SEO basics (sitemap, robots.txt)
  • Google Search Console submission
  • Post-launch QA check
  • Handover & brief walkthrough

What You Prepare

  • Domain registrar access
  • Hosting cPanel / FTP access
  • Final approval to go live

Deliverables

  • Live website
  • All source files handed over
  • 30-day post-launch support
  • Basic management guide
Payment Terms

Simple & Fair Payment Structure

We split project payments 50/50 — so you're never fully at risk, and neither are we.

50%

Upfront

Paid at project kickoff. This secures your slot in our schedule and confirms the project scope.

50%

Before Launch

Paid when you're satisfied with the staging site and ready to go live. No payment until you approve.

We accept international bank transfer (SWIFT), PayPal, and Wise. Indonesian clients can also pay via local bank transfer and e-wallet.

FAQ

Frequently Asked Questions

What if I don't have content ready yet?
That's fine — we can begin with a placeholder structure and input content as it becomes available. However, note that delays in content delivery can extend the overall timeline. We recommend having at least 80% of content ready before starting development.
How many revision rounds are included?
Design phase includes up to 2 rounds of revisions. Development phase includes minor adjustments based on your review of the staging site. Major scope changes after sign-off may incur additional charges.
Can timelines be faster?
Yes, for urgent projects we can prioritise your project for an additional rush fee. Let us know your deadline upfront and we'll give you an honest assessment of what's achievable.
What happens after the 30-day post-launch support period?
After 30 days, you can subscribe to one of our maintenance packages for ongoing support, updates, and security monitoring. Alternatively, we're available for ad-hoc support on an hourly basis.
Who owns the website and its files after launch?
You do. Once final payment is made, all source files, assets, and the website itself belong to you completely. We hand over everything — no lock-in, no ongoing licence fees.

Ready to Start?

The first step is a quick conversation about your project. No pressure, no commitment.